I've always been drawn to problems that don't have a clean answer. I spent years as a competitive rock climber for exactly that reason, and somewhere along the way that led me to GTM strategy, which has taken my love for problem solving to new heights.
At Box, I build GTM motions from scratch: scoping the ICP, creating propensity models, and shaping the product story to resonate with sellers and buyers. I'm just as happy in a spreadsheet as I am in design tools, and yes, I take board games very seriously.
If you came across my work and anything resonated, I’d love to connect. Feel free to reach out anytime :)